From toilet paper shortages to kidneys that get thrown away rather than used for desperately needed organ transplants, from racial segregation to the perceived “electability” of women for political office, from bottled water to “cancel culture,” we routinely copy others, lie about what we believe, cling to tribes, and silence others. A complicated set of illusions driven by conformity bias distorts how we see the world around us. Todd Rose believes that as human beings we continually act against our own best interests out of our brains’ misunderstanding of what we think others believe. The desire to fit in is one of the most powerful, least understood forces in a society.
Drawing on cutting-edge neuroscience, behavioral economic, and social psychology research, acclaimed author, former Harvard professor, and think tank founder Todd Rose reveals how so much of our thinking about each other is informed by false assumptions that drive bad decisions that make us dangerously mistrustful as a society and hopelessly unhappy as individuals.
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